"9 amazing hacks for social media "

 

Nine Fantastic Social Media Tricks to Increase Your Presence

Ever-present social media giants such as Facebook, Twitter, Instagram, LinkedIn and lots more gives brands an opportunity to tap into the customers through the platforms. However with so much noise and competition, it can be a little difficult to get heard. Well, social media hacks are in order now!

This article presents ideal social media tips that can apply right now for even better engagement and outcomes across the platforms. Whether you’re looking to gain more followers, likes, website clicks or customers, these tips will elevate your social media marketing strategy.

Hashtags are more effective if they’re optimized well to afford maximum visibility.

In my opinion, hashtags are crucial if you aim at reaching people you don’t have in your audience. However, it is not enough to post trend Hashtags. You must first identify the most efficient hash tags in your category such that your content shows at the top when searched for during a hash tag search.

Some helpful hashtag tricks include:

Spotlight the well-known hashtags that are being used by important influencers or prospective rivals. Their followers will most probably use the same hashtags as well.

– Taking advantage of a hashtag research tool like RiteTag to seek out popular tags that are experiencing a lower engagement than usual for a given post.

Using hash tags invented in the name of your business and popularize them on different platforms. Get customers to use them in user generated content.

How to Build Shareable Visuals

Evaluations reveal that individuals perceive images 60,000 faster than they do the written word. That is why aesthetic and appealing visuals and videos are critical for social media marketing efforts. Neither will stock images grab attention like a well thought out graphical content.

Some impactful visual content ideas include:

- Making short videos or images with statistics, tips, quotes within the subject area on the platform Canva.

Sharing of product images, statistics and graphs, price comparisons, product demonstration videos and the likes. This has proven to go beyond the call for selling a product.

- Making content interactive. Use the Ask Question feature, run Polls and Sharing options to increase post’s activity.

Explore the Technique of Hashtag Lumping

Looking for the ways to increase your social media exposure many times over? Hashtag stacking could help the make that possible in a natural manner. There’s no specific rule about how many hashtags you use in one post, the idea is to use one post as part of all of those conversations.

Some smart ways to leverage hashtag stacking include:

List down 3-5 common hashtags related to your specific niche as well as highly specialized, industry-specific ones.

–-Stack these keywords carefully most of the audience that is following these niche hashtags is most likely going to stumble upon your content.

Popular hashtags # + a couple of highly specific ones to get more views.

Being able to schedule your content for the right time also helps to maximize the impact that you will get.

Numerous works show the peak times for posting on social networks based on the activity of the defined targeting. While this varies by platform, industry and audiences, the consensus seems to be:

- Share status on the company’s Facebook page, preferably during mid week, More precisely between 1 pm to 4 pm

The later may not only take longer but also result in less useful information as compared to using special Scheduling tools like, Hootsuite to post valuable content at the time when your followers are most active.

User Generated Content should be used

We also see customers photos/videos, reviews, testifying etc increasing engagement and trust significantly. Indeed, auto buyers themselves are far more likely to believe other buyers than the self-promoting claims of car makers.

Some ways to get more user generated content include:

As for running hashtag based contests for direct UGC, running fun contests for visual UGC you can reuse is also effective.

– Additional top reviews and customer case studies (permission from the customer).

Using follow up emails with intended buyers on previous purchases to asking for reviews. Share the best and most useful comments and useful content.

Why You Should Use Micro-Influencers in Your Specific Industry

Social media is definitely one of the areas that influencer marketing can be highly effective when it comes to expanding. But you don’t need celebrities to make an impact because the outcomes are otherwise breathtaking. Influencers with niche-specific audience have been found to generate better response and conversion rates than the wider audience at a lower price point.

Some micro-influencer marketing best practices include:

Identifying compatible opinion leaders that share interest in products/services of your specialty. It is important to target a small localized audience than to outreach a huge population who is not interested in the product.

Paying them through incentive earnings of personalized free products and contents, bonuses based on their production/sales records.

Making them outing users and helping in the dissemination of user generated content or in their communities.

Promote to Extension of Other Forms of Media

The challenge of developing new content within the platforms every single day is extremely labor and time intensive. That is why, it is logical to recycle and re-purpose interesting content because such post could go viral. Well first of all, everybody is not on every network, you will find that your followers are divided across all different networks.

Some good ways to repurpose social content include:

To summarize, blogging posts into smaller content parts to share on Twitter/Instagram.

The process of making portions of a video on YouTube to represent different networks and be viewed separately from other portions of a single video.

Writing captions out of videos as well as converting a video’s sound into text while creating more slide shows and blogs, respectively.

Use Email Reminders to Target People Who Have Visited Your Site

Major industries’ average email open rates are as follows: 21.33%. That is far better than the organic reach of less than 1% for some social media platforms. Of course, that meant that email is still incredibly effective as a targeted tool and for driving people to the site.

Some retargeting email strategies include:

- Reminding visitors via email about money saving promos or content located at the site that they left without purchasing.

Segmentation – including site visitors into customized email lists depending on their interests and behaviors then educating them with hyper targeted content and calls to action in subsequent emails.

– Changing the subject line of the email or the hour the advertisement is sent using the email services such as MailChimp or Constant Contact to increase the percentage of opens and the click through rates.